Motion Design
Leica x Hexagon
Brand refresh film revealing the Leica Geosystems rebrand under the Hexagon collaboration.
Year :
2025
Industry :
Technology
Studio/Client :
Leica x Hexagon
Project Duration :
3 weeks
Role :
Motion graphics, 3D
Problem :
Leica Geosystems was undergoing a significant identity shift as part of their collaboration with Hexagon. Communicating a rebrand of this scale — one that carried decades of brand heritage — required more than a logo reveal.
Solution :
A brand refresh film was crafted to mark the moment — drawing on Leica Geosystems' precision heritage while introducing the new visual language shaped by the Hexagon collaboration. Motion, typography, and brand assets were choreographed to tell the story of evolution, not replacement.
Summary :
Brand refresh film for the Leica Geosystems rebrand — a motion-driven reveal that bridged heritage and transformation, marking a new chapter in the Leica x Hexagon collaboration.
Motion Design
Leica x Hexagon
Brand refresh film revealing the Leica Geosystems rebrand under the Hexagon collaboration.
Year :
2025
Industry :
Technology
Studio/Client :
Leica x Hexagon
Project Duration :
3 weeks
Role :
Motion graphics, 3D
Problem :
Leica Geosystems was undergoing a significant identity shift as part of their collaboration with Hexagon. Communicating a rebrand of this scale — one that carried decades of brand heritage — required more than a logo reveal.
Solution :
A brand refresh film was crafted to mark the moment — drawing on Leica Geosystems' precision heritage while introducing the new visual language shaped by the Hexagon collaboration. Motion, typography, and brand assets were choreographed to tell the story of evolution, not replacement.
Summary :
Brand refresh film for the Leica Geosystems rebrand — a motion-driven reveal that bridged heritage and transformation, marking a new chapter in the Leica x Hexagon collaboration.
Motion Design
Leica x Hexagon
Brand refresh film revealing the Leica Geosystems rebrand under the Hexagon collaboration.
Year :
2025
Industry :
Technology
Studio/Client :
Leica x Hexagon
Project Duration :
3 weeks
Role :
Motion graphics, 3D
Problem :
Leica Geosystems was undergoing a significant identity shift as part of their collaboration with Hexagon. Communicating a rebrand of this scale — one that carried decades of brand heritage — required more than a logo reveal.
Solution :
A brand refresh film was crafted to mark the moment — drawing on Leica Geosystems' precision heritage while introducing the new visual language shaped by the Hexagon collaboration. Motion, typography, and brand assets were choreographed to tell the story of evolution, not replacement.
Summary :
Brand refresh film for the Leica Geosystems rebrand — a motion-driven reveal that bridged heritage and transformation, marking a new chapter in the Leica x Hexagon collaboration.